VaynerMedia: Sheetz Client Work / Aug 2021 - March 2022
Creating, designing, concepting & writing social media ads and campaigns for client, Sheetz, to
promote their coffee
TikTok Influencer Campaign
SheetzLoveStory 13.1M views on Tiktok / Featured on LLBOnline.com
Concept / Creative Direction / Copywriting
Briefed 9 content creators on creating short films based on the concept of finding love over coffee, and turned them into a TikTok film festival,
titled "Once Upon A Coffee Cup" shared on February 14th, 2022. Some of the influencers included @daphnedtle, @hallietut, & @illys_films
Wrote video script for video #3, and concepted and edited video #4 (sizzle reel)
Instagram & Facebook Ads
Concept / Art Direction / Design / Copy
Concepted and executed 50+ social media ads independently and collaboratively on strategy to promote Sheetz coffee.
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